Gaming platforms within the metaverse have turn into a vital a part of youthful generations’ day by day digital lives as they provide a extremely interactive method to join and socialize nearly, with a heightened deal with personalization. Roblox is likely one of the largest metaverse platforms at 80+ million lively customers day by day spending a mean of two.4 hours on the platform, which is extra time spent day by day than YouTube, TikTok, Instagram and Netflix mixed. With over half of the group youthful than age 13, the platform presents manufacturers a possibility to achieve youthful audiences by constructing {custom} Roblox experiences.
Roblox customers characterize themselves as certainly one of two kinds of avatar kinds, and personalize them by branded avatar items referred to as UGCs. Starting from clothes and accessories to hairstyles and make-up appears, the digital objects Roblox avatars can put on are extremely customizable. As gamers discover completely different model worlds, they elevate consciousness and visibility of merchandise they’re sporting.
The variety of manufacturers and retailers creating gamified experiences and promoting digital items on Roblox is rising quick, gaining consideration from high-profile multinational manufacturers seeking to attain its highly-engaged, youthful viewers. Roblox monetizes experiences by permitting manufacturers and creators to promote digital objects of their in-game shops or on its avatar market in return for its digital forex, which customers should buy utilizing real-world cash.
Right here Are 7 Roblox Model Experiences:
1. Walmart Found
Walmart developed their Walmart Found activation to emphasise the significance of creators on Roblox—spotlighting 300+ group creators for customers to find, store and vote on throughout departments. The retail-giant needed to empower Roblox gamers to seek out one thing that resonated with them, encouraging them to find new UGCs and experiences. In Walmart Found, gamers may navigate the immersive area with their sidekick digital cart, nominate their favourite UGCs and experiences to point out creators their help, play varied mini-games towards mates, unlock exclusives like backgrounds on your avatars to take footage with and extra.
2. Fenty Magnificence + Pores and skin Expertise
Fenty Magnificence launched a limited-time Roblox expertise that includes key merchandise from Fenty Magnificence, Fenty Pores and skin and Fenty Perfume, to interact followers of the model. The expertise featured unique UGCs reminiscent of a digital beanie (additionally accessible IRL in keychain format), {custom} branded mini-games and a dynamic leaderboard displaying the highest fan-made lip glosses of the week. Each week, gamers may create fully-custom glosses, designing every little thing from the bottle design and shade identify to elements and results. The distinctive glosses have been then displayed on the selves of the digital Sephora Expertise for others to vote on. On the finish of the four-week activation, Rihanna herself voted on her favourite lip gloss to create IRL by Fenty Magnificence.
3. The amikaverse
Haircare model, amika, launched the amikaverse as an extension of the model’s function, embodying their dedication to inclusion, duty and sustainability. The sweetness model additionally highlighted self-expression within the expertise, that includes unique digital wearables from vibrant hairstyles to a hair dryer jetpack. Amika even held a digital sweepstakes providing customers the prospect to obtain a limited-edition, vibrant jacket impressed by the model’s iconic packaging.
Upon coming into, guests are greeted with a Bestie to assist them navigate the immersive, play-driven world—every resulting in a unique part of the expertise equivalent to their character: Stylist, Gardener and Recycler. Stylists information gamers to the Salon, the place they might hone in on their hair experience and handle the varied set of hair issues offered by varied NPCs. With Gardener besties, customers enterprise to the Backyard the place they develop and harvest elements of various amika merchandise. The Recycler path highlights the model’s dedication to sustainability, empowering gamers to discover the amikaverse and accumulate supplies to mix into packaging. As soon as customers have the hair care information, elements and packaging, they’re in a position to faucet into their creativity and create {custom} merchandise to reward to mates throughout the expertise. Study extra in regards to the amikaverse, developed by Obsess.
4. My Whats up Kitty Cafe: Tycoon
Japanese leisure firm, Sanrio, adopted the favored tycoon model for his or her Whats up Kitty expertise, permitting Roblox gamers to create, handle and embellish their very own cafe, rain or shine. Guests are greeted with Sanrio’s famously lovely, kawaii characters within the immersive expertise, earlier than hopping behind a counter to serve different gamers or store different tycoons’ retailers. By finishing challenges and taking part in {custom} mini-games, customers may unlock rewards or win unique UGCs by coming into giveaways. Whats up Kitty made the expertise further immersive by that includes a dynamic surroundings: updating décor for holidays, showcasing seasonal modifications reminiscent of climate and alternating between evening and day.
5. Barbie Dreamhouse: Tycoon
Construct your individual Malibu dreamhouse with Mattel’s Barbie Dreamhouse Tycoon Roblox activation. With as much as 4 flooring and 30 rooms, starting from a yoga studio and walk-in closet to a helipad, gamers can construct a dream house solely present in Barbie’s world. Identical to Barbie herself, Roblox gamers can attempt completely different careers through mini video games within the expertise or simply seashore and hand around in Malibu City Sq.. Just like IRL Barbies, the gamified expertise highlights the flexibility to customise and decorate—from the long-lasting blonde ponytail to fabulous outfits and make-up, there is no such thing as a scarcity of UGCs for these avatars.
6. The Ralph Lauren Winter Escape
Ralph Lauren ventured into Roblox with a limited-term expertise referred to as “The Ralph Lauren Winter Escape” that supplied a digital assortment of gender-neutral clothes. Avatars may put on as much as eight sportswear appears and choose objects from the present collections. Ralph Lauren’s Roblox expertise had new product drops on a weekly foundation, from new appears to limited-edition equipment and shock bonus objects. Christina Wooton, Roblox’s Vice President for World Partnerships, commented, “This new digital expertise is supposed to additional specific Ralph Lauren’s deal with digital innovation, following its digital retailer expertise [by Obsess].”
7. Crocs World: Tycoon
Crocs World: Tycoon on Roblox permits gamers to harness the ability of creativeness and personalization in a park revolving across the iconic footwear—with {custom} colours, shapes and Jibbitz charms. Gamers can discover the beach-themed park in a Crocs Automobile or through Crocs Jetpack and earn likes throughout the sport to unlock new points of interest and customization prospects. Additional leaning into personalization of their digital endeavors, Crocs launched a digital Jibbitz Expertise with Obsess, centered round self-expression, gamification and schooling. The Obsess-powered digital expertise showcases the model’s iconic Jibbitz charms with progressive options such because the custom-built claw sport and the groundbreaking 3D Jibbitz Customizer, empowering customers to create their very own distinctive pair of Crocs to be bought immediately within the digital surroundings.
Obsess develops shopping-focused, Roblox experiences for manufacturers on the platform, leveraging tactical merchandising and {custom} mini-games to advertise purchases. Every facet of an Obsess-powered digital expertise on Roblox is designed based mostly on years of 3D spatial information from 350+ digital shops. Obsess additionally extends ROI of Roblox model experiences by pairing them with a digital retailer, empowering customers to buy each bodily and digital merchandise. Whereas the Roblox platform doesn’t at present permit customers to buy bodily objects within the digital expertise (coming 2025 with the launch of the Shopify partnership), Obsess-powered digital shops do through e-commerce integration. Making a digital expertise that’s accessible throughout platforms extends the attain of a single activation and speaks to completely different viewers teams wherever they’re.
Roblox gives an enormous alternative for manufacturers to interact youthful generations within the metaverse. Ahead-thinking manufacturers are establishing digital worlds in Roblox and on their very own web sites, reminiscent of with digital shops. To be taught extra about making a {custom} model activation on Roblox, e book a demo or e-mail contact@obsessvr.com.
Gaming platforms within the metaverse have turn into a vital a part of youthful generations’ day by day digital lives as they provide a extremely interactive method to join and socialize nearly, with a heightened deal with personalization. Roblox is likely one of the largest metaverse platforms at 80+ million lively customers day by day spending a mean of two.4 hours on the platform, which is extra time spent day by day than YouTube, TikTok, Instagram and Netflix mixed. With over half of the group youthful than age 13, the platform presents manufacturers a possibility to achieve youthful audiences by constructing {custom} Roblox experiences.
Roblox customers characterize themselves as certainly one of two kinds of avatar kinds, and personalize them by branded avatar items referred to as UGCs. Starting from clothes and accessories to hairstyles and make-up appears, the digital objects Roblox avatars can put on are extremely customizable. As gamers discover completely different model worlds, they elevate consciousness and visibility of merchandise they’re sporting.
The variety of manufacturers and retailers creating gamified experiences and promoting digital items on Roblox is rising quick, gaining consideration from high-profile multinational manufacturers seeking to attain its highly-engaged, youthful viewers. Roblox monetizes experiences by permitting manufacturers and creators to promote digital objects of their in-game shops or on its avatar market in return for its digital forex, which customers should buy utilizing real-world cash.
Right here Are 7 Roblox Model Experiences:
1. Walmart Found
Walmart developed their Walmart Found activation to emphasise the significance of creators on Roblox—spotlighting 300+ group creators for customers to find, store and vote on throughout departments. The retail-giant needed to empower Roblox gamers to seek out one thing that resonated with them, encouraging them to find new UGCs and experiences. In Walmart Found, gamers may navigate the immersive area with their sidekick digital cart, nominate their favourite UGCs and experiences to point out creators their help, play varied mini-games towards mates, unlock exclusives like backgrounds on your avatars to take footage with and extra.
2. Fenty Magnificence + Pores and skin Expertise
Fenty Magnificence launched a limited-time Roblox expertise that includes key merchandise from Fenty Magnificence, Fenty Pores and skin and Fenty Perfume, to interact followers of the model. The expertise featured unique UGCs reminiscent of a digital beanie (additionally accessible IRL in keychain format), {custom} branded mini-games and a dynamic leaderboard displaying the highest fan-made lip glosses of the week. Each week, gamers may create fully-custom glosses, designing every little thing from the bottle design and shade identify to elements and results. The distinctive glosses have been then displayed on the selves of the digital Sephora Expertise for others to vote on. On the finish of the four-week activation, Rihanna herself voted on her favourite lip gloss to create IRL by Fenty Magnificence.
3. The amikaverse
Haircare model, amika, launched the amikaverse as an extension of the model’s function, embodying their dedication to inclusion, duty and sustainability. The sweetness model additionally highlighted self-expression within the expertise, that includes unique digital wearables from vibrant hairstyles to a hair dryer jetpack. Amika even held a digital sweepstakes providing customers the prospect to obtain a limited-edition, vibrant jacket impressed by the model’s iconic packaging.
Upon coming into, guests are greeted with a Bestie to assist them navigate the immersive, play-driven world—every resulting in a unique part of the expertise equivalent to their character: Stylist, Gardener and Recycler. Stylists information gamers to the Salon, the place they might hone in on their hair experience and handle the varied set of hair issues offered by varied NPCs. With Gardener besties, customers enterprise to the Backyard the place they develop and harvest elements of various amika merchandise. The Recycler path highlights the model’s dedication to sustainability, empowering gamers to discover the amikaverse and accumulate supplies to mix into packaging. As soon as customers have the hair care information, elements and packaging, they’re in a position to faucet into their creativity and create {custom} merchandise to reward to mates throughout the expertise. Study extra in regards to the amikaverse, developed by Obsess.
4. My Whats up Kitty Cafe: Tycoon
Japanese leisure firm, Sanrio, adopted the favored tycoon model for his or her Whats up Kitty expertise, permitting Roblox gamers to create, handle and embellish their very own cafe, rain or shine. Guests are greeted with Sanrio’s famously lovely, kawaii characters within the immersive expertise, earlier than hopping behind a counter to serve different gamers or store different tycoons’ retailers. By finishing challenges and taking part in {custom} mini-games, customers may unlock rewards or win unique UGCs by coming into giveaways. Whats up Kitty made the expertise further immersive by that includes a dynamic surroundings: updating décor for holidays, showcasing seasonal modifications reminiscent of climate and alternating between evening and day.
5. Barbie Dreamhouse: Tycoon
Construct your individual Malibu dreamhouse with Mattel’s Barbie Dreamhouse Tycoon Roblox activation. With as much as 4 flooring and 30 rooms, starting from a yoga studio and walk-in closet to a helipad, gamers can construct a dream house solely present in Barbie’s world. Identical to Barbie herself, Roblox gamers can attempt completely different careers through mini video games within the expertise or simply seashore and hand around in Malibu City Sq.. Just like IRL Barbies, the gamified expertise highlights the flexibility to customise and decorate—from the long-lasting blonde ponytail to fabulous outfits and make-up, there is no such thing as a scarcity of UGCs for these avatars.
6. The Ralph Lauren Winter Escape
Ralph Lauren ventured into Roblox with a limited-term expertise referred to as “The Ralph Lauren Winter Escape” that supplied a digital assortment of gender-neutral clothes. Avatars may put on as much as eight sportswear appears and choose objects from the present collections. Ralph Lauren’s Roblox expertise had new product drops on a weekly foundation, from new appears to limited-edition equipment and shock bonus objects. Christina Wooton, Roblox’s Vice President for World Partnerships, commented, “This new digital expertise is supposed to additional specific Ralph Lauren’s deal with digital innovation, following its digital retailer expertise [by Obsess].”
7. Crocs World: Tycoon
Crocs World: Tycoon on Roblox permits gamers to harness the ability of creativeness and personalization in a park revolving across the iconic footwear—with {custom} colours, shapes and Jibbitz charms. Gamers can discover the beach-themed park in a Crocs Automobile or through Crocs Jetpack and earn likes throughout the sport to unlock new points of interest and customization prospects. Additional leaning into personalization of their digital endeavors, Crocs launched a digital Jibbitz Expertise with Obsess, centered round self-expression, gamification and schooling. The Obsess-powered digital expertise showcases the model’s iconic Jibbitz charms with progressive options such because the custom-built claw sport and the groundbreaking 3D Jibbitz Customizer, empowering customers to create their very own distinctive pair of Crocs to be bought immediately within the digital surroundings.
Obsess develops shopping-focused, Roblox experiences for manufacturers on the platform, leveraging tactical merchandising and {custom} mini-games to advertise purchases. Every facet of an Obsess-powered digital expertise on Roblox is designed based mostly on years of 3D spatial information from 350+ digital shops. Obsess additionally extends ROI of Roblox model experiences by pairing them with a digital retailer, empowering customers to buy each bodily and digital merchandise. Whereas the Roblox platform doesn’t at present permit customers to buy bodily objects within the digital expertise (coming 2025 with the launch of the Shopify partnership), Obsess-powered digital shops do through e-commerce integration. Making a digital expertise that’s accessible throughout platforms extends the attain of a single activation and speaks to completely different viewers teams wherever they’re.
Roblox gives an enormous alternative for manufacturers to interact youthful generations within the metaverse. Ahead-thinking manufacturers are establishing digital worlds in Roblox and on their very own web sites, reminiscent of with digital shops. To be taught extra about making a {custom} model activation on Roblox, e book a demo or e-mail contact@obsessvr.com.
