FIRST, AN APOLOGY: My work life and my private life have each been relatively hectic, even chaotic, currently, and I’ve not had a lot time to weblog. Usually I come residence from work, and I simply lie on the couch, completely exhausted. (Generally I escape into my beloved Second Life for an hour or two, as a welcome refuge from the sometimes-overwhelming modifications going down in my actual life.)
Among the many many modifications which have taken place, your entire science library the place I work (collections and workers) has been moved to a different library at my college. I nonetheless haven’t even totally unpacked all of the shifting packing containers in my new workplace area!
And I’m as soon as once more affected by a pinched nerve in my neck, which at its worst results in numbness and tingling operating all alongside my proper arm and hand, which clearly limits the period of time I can spend on the keyboard. I’m at present visiting a physiotherapist twice every week to get that fastened!
Thanks in your endurance whereas I navigate yet one more set of modifications and challenges in my life. I can be again after I can.

Imagine it or not, most SL companies have been working towards the TOS, and sadly, there isn’t any present manner for SL to resolve this problem. Moreover, the danger of dropping years of labor in a single day with out warning could be very actual. We just lately confronted this menace ourselves and might attest to its seriousness. Please be a part of us in altering this and assist our group guarantee a safer and compliant future.
—Jaimy Hancroft, proprietor of Dying Row Designs
Final Thursday, Jaimy Hancroft, the proprietor and operator of the Second Life residence and backyard decor retailer Dying Row Designs, acquired a really disagreeable shock:
I’m writing to convey up a extreme problem that has just lately affected my enterprise, Deathrowdesigns (DRD), which has been operating since 2008 in Second Life… Only in the near past, Second Life lastly acquired round to cracking down on TOS infringement of account sharing and deleted our complete market itemizing – over 2000 listings down the drain. They stored our account on maintain, with none warning or motive. This has put a extreme dent in our operations.
Regardless of declaring that Part 4.1 of the TOS mentions the potential for acquiring written permission for sharing an avatar, assist has constantly denied us a transparent path or course of to acquire this consent. We’ve acquired messages implying that sharing the account in any capability will end in termination, which feels significantly focused, particularly contemplating different companies seem to function with out related scrutiny.
Though my account is now launched to me and me solely, I can’t operate or do enterprise alone. DRD has effectively over 10,000 clients and over 3000 gadgets that we handle. Dealing with all of it single-handedly actually simply isn’t an possibility, and supervisor options are simply not there.
It’s simply not doable for me to function DRD by myself. I’ve my precise sister and our superb CSR, Charlotte Bailey, with out whom we wouldn’t have been the success we’re immediately.
The place Jaimy and his sister have gotten into hassle is that they had been sharing a single Second Life avatar/account to run their enterprise, which is a state of affairs that’s not unusual amongst SL shops that develop past a sure level, and make use of a number of individuals. Linden Lab has guidelines towards account sharing, however these guidelines can typically make it tough to function a money-making enterprise in Second Life. Jaimy is feeling upset and singled out for punishment by LL, and I can’t say that I blame her. It’s doable that someone with an axe to grind (maybe a disgruntled buyer or perhaps a enterprise competitor) reported that she was sharing her account together with her sister, merely to get her retailer into hassle.
She began a dialogue thread within the official Second Life group boards, which was closed by Tommy Linden, who acknowledged:
There appears to be some confusion concerning not solely the Phrases of Service, but in addition our course of for coping with account sharing.
I’m not going to debate the coverage itself, or the method for addressing it. Nevertheless, I want to level everybody to Part 4.1 https://lindenlab.com/tos and extra particularly, name to consideration this portion of the Phrases of Service.
“You could not promote, switch or assign your Account or its contractual rights, licenses and obligations, to any third social gathering (together with, for the avoidance of doubt, allowing one other particular person to entry your Account) with out the prior written consent of Linden Lab. Linden Lab reserves the fitting, at its sole discretion, to handle and management the variety of Accounts that you could be set up and keep.”
Now for the problem of our course of for coping with account sharing. Termination will not be step one taken relating to somebody discovered to be sharing their account. We place a short lived maintain on the account for the safety of the account proprietor. As soon as we’ve been involved with the account proprietor, we focus on the above coverage to make sure they perceive earlier than the account is launched.
I perceive enterprise house owners and content material creators have issues concerning this coverage. The unique poster has created a suggestions put up that everybody can take part in right here: https://suggestions.secondlife.com/feature-requests/p/allow-business-accounts-to-share-access-responsibly. I cannot stress sufficient how that is one of the best ways to get help with extra instruments and choices for enterprise house owners to have the ability to higher handle their enterprise, with out placing the safety of their account in danger.
Since we aren’t going to proceed to debate our Phrases of Service, or the method for which we implement it, I’m going to shut this thread, however I do strongly encourage you to take part within the suggestions dialogue on the hyperlink I supplied.
The suggestions put up on LL’s Canny system, titled Enable Enterprise Accounts to Share Entry Responsibly, reads as follows:
As a long-time enterprise proprietor in Second Life, managing operations effectively is essential. Just lately, enforcement of the TOS on account sharing led to the deletion of our complete market with over 2000 listings, severely disrupting our enterprise. Dying Row Designs (DRD) serves over 10,000 clients and manages greater than 3,000 gadgets, making single-person administration infeasible. I suggest making a system for acquiring written consent to share enterprise accounts amongst trusted people, particularly for enterprise operations. This might assist companies like ours proceed to thrive with out compromising account safety. Moreover, it could guarantee compliance with the TOS whereas offering a sensible answer for companies that have to share account duties.
That is now the most-upvoted request in Linden lab’s Characteristic Requests itemizing, and I’d encourage you to learn by way of all of the feedback, each on the Second Life boards and on Canny, then register to Canny utilizing your SL account, and add your vote to this request. Thanks!
You possibly can be taught extra about Dying Row Designs from their web site and their very lively Discord server, and also you also needs to know that they’re having their annual Summer season Sale, the place you get 50% of your buy worth robotically refunded for nearly all the things you should buy at their in-world retailer. The sale runs from June fifteenth to thirtieth, 2024.

UPDATE June 18th: I’ve been in contact with Jaimy Hancroft, and she or he tells me that Keira Linden, the Supervisor of Help Operations for Linden Lab, has been in contact together with her, and instructed her that she is at present working with different departments inside LL to discover a answer.
Under is an excerpt from Jaimy’s response to Keira, which she very kindly shared with me:
To be frank, the TOS [Second Life Terms of Service] is sort of ambiguous, and I imagine you’re conscious of this. The official SL wiki pages are crammed with references to account sharing for initiatives, corresponding to:
https://wiki.secondlife.com/wiki/Managing_business_projects_in_Second_Life “Once more, if an worker leaves, be certain to right away change passwords of any accounts to which they’ve had entry. And guarantee their account is faraway from all acceptable teams and land entry, in order that they don’t have any entry to what you are promoting’ content material and accounts in Second Life.”
https://wiki.secondlife.com/wiki/Linden_Lab_Official:Permitting_Others_to_Access_or_Transferring_Second_Life_Accounts “Must you give one other particular person entry to your account, you achieve this at your personal threat; that’s, should you allow somebody to entry your account, you might be liable for what that particular person does whereas utilizing your account.”
Whereas these pages could also be outdated, common customers depend on them for related info. It’s problematic having this information at SL ‘official’ wikis whereas the TOS appears contradictory. If TOS states the necessity for consent in account sharing, mustn’t the way in which to grant this consent be supplied within the first place? As expressed by your assist, “Help can’t present this permission you’ve requested, and there’s not at present a option to get hold of this consent.” Which is an entire stone wall.
I do perceive the necessity to defend account safety, however then, there must be a balanced strategy the place enterprise operations ought to proceed of their legit manner. This might contain establishing devoted enterprise accounts with enhanced security measures, making a clear and documented course of for acquiring consent, or implementing a function just like the Bot agent standing, as urged by many on the portal.