SYKY, a luxurious trend platform, will flip right into a actuality a brand new imaginative and prescient in visible trend by launching on Apple Imaginative and prescient Professional. Now reside and debuting with an avant-garde Japanese label, Anrealage, the app affords shoppers a brand new strategy to navigate legendary designers and trend homes.
Mixing digital and bodily worlds, the SYKY app creates an immersive spatial setting the place one can really feel first-hand, and in a most inspirational means, the artwork of luxurious crafting and design.
Anrealage’s Revolutionary Showcase
Throughout the SYKY universe, glowing archways act as portals into custom-built designer areas. The debut showcase options Anrealage and its founder, Kunihiko Morinaga, who presents an unique centrepiece: The Pyramid Gown. This structural, colour-changing piece was impressed by a bespoke Anrealage robe worn by Beyoncé on her Renaissance tour and designs from the label’s HOME assortment.
Making the costume for SYKY Pyramid was a completely new course of for Morinaga, the place he often designs in 3D and later manipulates his work right into a bodily merchandise.
Free from the real-world limitations inside the course of, he might fluidly play with totally different textures, materials, and types whereas engaged on bringing The Pyramid Gown to life. In different phrases, this piece explores his idea of the clothes as an idea for inhabitant areas or billowing constructions to be inhabited.
Commenting on the expertise, Moringa mentioned, “Trend exhibits, which as soon as required intensive journey and the expertise of buying garments from shops, can now be accessed just by placing on a tool in your personal room. All of the constraints of actuality are eliminated permitting one to freely expertise the extraordinariness of trend from their very own room or day by day life.”
The Way forward for Trend: A Mix of Digital and Bodily
The app hopes to empower discovery by way of the highly effective hand-and-eye-tracking capabilities of Apple Imaginative and prescient Professional, unveiling storytelling moments at each touchpoint.
Guests can intently study The Pyramid Gown, transfer round it, and work together with numerous factors to study extra in regards to the design, materials, and inventive processes concerned. Moreover, they will go behind the scenes with Morinaga to listen to about his craft, the collaboration, and his imaginative and prescient for the way forward for trend.
Alice Delahunt, CEO and Founding father of SYKY expressed pleasure in regards to the potential of this new platform. “We imagine that the style trade is getting into a interval of outstanding change as realities merge and digital trend experiences mix with the bodily world,” she mentioned.
For the primary time, SYKY is diving into spatial computing in collaboration with Apple Imaginative and prescient Professional. From there, this very first curated showcase serves because the stepping stone to supply extra curated works in collaboration with the world’s largest trend homes. Right here, guests step inside a digital actuality atelier, design area, or new retail setting the place they will discover custom-designed clothes.
In abstract, the launch of SYKY on Apple Imaginative and prescient Professional units the scene and drives within the new trend period: at one level within the expertise, digital and bodily worlds unite to outline how shoppers work together with excessive trend.
Editor’s notice: Written with the help of AI – Edited and fact-checked by Jason Newey.
